You can’t undo your awareness of something. Like when you hear a new word and then you start hearing it everywhere. People must have said it before you knew it existed, only you weren’t cognizant of it and therefore it didn’t penetrate your brain.
That’s how I feel about type sometimes—where I’m aware of
how bad it is. I’ll be at the library and pick up a promising looking novel only
to realize that the type inside looks terrible;
the font is too heavy or too large or just plain wrong. Or the leading between
the lines is too crammed so it’s uncomfortable to look at. It could be any
number of things, but something about the type irks me to the point that I have
to quickly shelve the book because I can’t stand to look at it.
How-to books (on crafts, sewing and knitting) sometimes make
me sigh in disappointment. I’ll open a book only to be overwhelmed by how
clunky and how difficult to read the directions appear…which only motivates me not to want to do it all. It can be quite
depressing to look at type that is so blatantly bad and information so poorly
organized (that I can’t help but wonder how the book got published at all).
The main focus of any book should be the content, but if the type isn’t right then it
distracts me from that content to the point where I don’t want to read it at all. It may seem like a minor point,
but it’s hard to ignore terrible type. As time passes I am less and less
forgiving about the ugliness of things that could have been so easily fixed.
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