Idiom Calendar

Sometime in April I decided to create an idiom calendar for my “Make Something Present” for this year. I am particularly partial to wordplay and I love idioms. There are idioms for practically every situation and I find some quite amusing. Idioms paint visual pictures with just a few words and I wanted to portray that in my idiom calendar.

Retro Fake Ad Calendar

Fall 2009. My two designer friends and I decided to continue our one-year tradition of “Make Something Present.” This year, it was going to actually be “make something” (rather than the previous year of everyone specifically making calendars). But I decided to make a calendar anyway because it’s one of those useful things to make and giveaway. This year I wanted to make something more amusing (because I like to amuse myself).

While watching Mad Men, I got inspired by their fake ads and wanted to make my own. So I thought of not only plausible products from that time period, but also how I could incorporate some humor into it (since I love a bit of cheekiness). I took into consideration what housewives, teenagers and kids might buy and narrowed things down to six products:

Chinese Zodiac Calendar

Back in the fall of 2008, “Make Something Present” came into being. Two designer friends and I bought 100 jewel cases to be split between us. That year we were all going to make calendars as Christmas presents (and of course give them to each other as well).

So I had to figure out what the topic for my calendar would be, and only one idea popped into my head: Chinese Zodiac. I not only thought it could be a fun theme to work with, but with twelve animals, each month could easily correspond to an animal.