Truthfully, I don’t feel the pull of advertisements often. I don’t feel the need of buying mascara that will make my eyelashes 4x longer, or seeing the latest mediocre remake of a film in the movie theater, or trying the newest monstrosity of a burger at a fast food joint. There’s a lot of crap out there; there’s always something that’s newer, faster, shiner and “better,” and advertisers are doing their best to make me want to want…everything.
I feel bombarded by ads every day—billboards, transit ads, web ads (that stalk me), and TV and radio commercials that are all trying to sell me something. I look at most of these ads and feel nothing. [Pause.] Okay, that’s not really true. I may feel annoyed and roll my eyes. I may feel depressed and sigh in disappointment. And I may feel bewildered that anyone would think that that is a good idea.
But despite my general nature to dismiss most advertisements, the quote does bring to mind that it’s hard to want something if you don’t know it exists. [Pause.] I guess that’s why companies pay to advertise.
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