Like most people, I find TV commercials an unhappy interruption during my TV program. It’s rare to find a TV commercial that I will watch of my own free will. [If it’s an amusing one, I may actually pay attention…but how often does that happen? (Pause.) Practically never.] No, most commercials are dull or stupid or repeated so many times that you can’t bare to watch it one more time.
To me, commercial time means that I have a couple of minutes
to get a drink or I might check to see what other shows are on. But most often
I’ll just mute the TV until my program comes back on. Silence is sweet when the
alternative is hearing about “consulting your doctor about the side affects of
this drug” or something equally riveting.
If it’s one of the few TV shows that I actually watch (rather than half-watch while I’m doing something
else, like cooking, knitting, drawing, crafting, etc.), then I generally have a
book nearby to read during commercial breaks. Because if I’m watching a TV show
in its actual time slot (that lasts an hour), then a good quarter of that time
is filled with commercials. That means I have at least fifteen minutes to kill,
and reading a book is an easy way to fill a couple of minutes until my show
comes back on.
I’m sure advertisers hate people like me, who try to avoid
their very expensive commercials. [Pause.] My response is: make it better. If
it’s not interesting, then I’ll just find some other way to amuse myself to
avoid the white noise that is most commercials.
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